I’ve heard of taco trucks. Ice cream trucks. Even Korean BBQ trucks. But I’d never heard of a grilled cheese truck.
Until now.
Thanks to Twitter, I found out about this truck that serves up a delicious assortment of grilled cheese sandwiches. You can get your classic cheddar on white — or if you’re feeling adventurous, you can get the cheesy mac and rib. Or the caprese melt.
And they are GOOD.
It’s interesting how food trucks utilize Twitter. It’s completely free-of-cost marketing … you get followers, send an update about where you’re going to be, and wait for the masses to arrive. If the crowd’s small, just send a new tweet about a new location and off you go. For some, like the Kogi BBQ truck, it’s popularity increases because it’s never in the same place as the night before.
I find food trucks to be an incredibly smart business. Although I don’t know the costs associated with owning a food truck, the idea that you can develop a following, build awareness, and pack up on a moment’s notice to go to where the people are is brilliant.
Anyhow, here are some pics from the night my friend Angel and I visited the grilled cheese mecca. Enjoy!

In line waiting to get our grilled cheese on!

The GCT in all its glory!

So. Many. Choices!

The loot!